Category Archives: Uncategorized

HACKETT London opens its first store in Bahrain



BAHRAIN, 2013- HACKETT London opened its first store in Bahrain located in Level 1, opposite Paris Gallery with the presence of designer and founder Jeremy Hackett.

The opening event took place in store on the 4th of December and started off with Jeremy Hackett’s red carpet entrance in an Aston Martin and a ribbon cutting ceremony followed by the sounds of a live saxophonist playing in store. Mini British inspired bites and refreshments were passed around during the event in order to give guests a small taste of Britain.


British Ambassador Ian Lindsay, his wife, and a few members of the British embassy attended the event. As well as key shareholders Mr. Farouk Al Moayyed, Mrs. Amal Al Moayyed and Mrs. Hala Al Moayyed in addition to BCC senior mall manager Mr. Duaij Al Rumaihi and store VIPs and press.
HACKETT London designs and sells men’s and boy’s luxury clothing and accessories. It was founded in 1979 in London, United Kingdom by Jeremy Hackett himself.
Ashraf BGDC is the Authorized Distributor for Hackett London products and retail store in the Kingdom of Bahrain.
Level 1, Bahrain City Centre
+973 17112717


Tagz Ramadan event – BAHRAIN

TAGZ Ramadan styling event was one of the funnest event that i have organized during my career in fashion marketing. Tagz is multi-brand accessories store located in Bahrain City Centre selling accessories and leather goods from brands such as LONGCHAMP, VERSACE JEANS, LOVE MOSCHINO, HOUSE OF HARLOW and RED VALENTINO.


TAGZ had their first in-store event on July 24th 2013 in collaboration with La Noir Boutique to officially launch Tagz instgram page @tagzbahrain. The event was held at Tagz store in Bahrain City Centre.



TAGZ is a multi-brand women accessories store that carries brands such as Longchamp, Red Valentino, Love Moschino, Versace Jeans and House of Harlow.

The event was a styling competition between three fashion bloggers to style models using Tagz accessories and La Noir Abayas. Fashion and Beauty editor of Women this Month magazine, Editor-in-chief of Oh la la magazine and La Noir’s owner/fashion designer were present to judge and analyze each look. Red carpet was rolled for a catwalk to showcase the bloggers look.


Guests, Bloggers and Press were enjoying the competition and the fashion show with Arabic inspired canapés, Tagz branded cookies and oriental music playing in the back ground.




The event ended with the winner’s announcement, and guests took Instagram photos to post under the events’ hashtag #stylingwithtagz

I have to say that gladly this event has boost our sales and has increase brand awareness. We have launched Tagz instagram page on that day @tagzbahrain – please follow!

Michael Kors stops hunger!

Michael Kors- Watch Hunger Stop


NEW YORK January 30, 2013 — Michael Kors is proud to announce its exclusive, long-term partnership with the United Nations World Food Programme, dedicated to helping solve the international hunger crisis, a cause that is the cornerstone of Kors’ philanthropic platform.

The World Food Programme (WFP) has been providing much-needed food assistance to vulnerable people, particularly mothers and children, around the world for 50 years. The organization works in more than 70 countries and feeds 90 million people annually, making it the largest organization fighting hunger around the world. As an extension of the United Nations, it provides emergency and developmental assistance to eliminate hunger and food-insecurity in the world’s poorest countries. In partnering with WFP, Michael Kors hopes to raise awareness and funds that will help to eradicate what WFP has deemed “the world’s most solvable problem.”

Michael Kors World Food Programme

“I am so proud to be joining the World Food Programme in one of the greatest global fights of our time–the battle to end hunger,” said Kors. “Over the years, I’ve had the great fortune of traveling the world and experiencing new cultures and people. And if there’s one thing I’ve learned, it’s that millions of people all over the world are struggling to feed themselves, and their families, everyday. I want to lend my voice and my efforts to this international cause.”

In support of this goal to eliminate hunger, Michael Kors has committed to raising millions of dollars over the next few years through a combination of awareness-focused campaigns, special events and limited-edition fundraising products. The major goal of the partnership is to shed light on the continuing plight of the world’s hungry and to raise awareness throughout the fashion and global communities.

In January 2013, Michael Kors will release a public service announcement, set to air across the brand’s social media channels. The PSA features notable figures from the worlds of fashion, film and music, each stating a statistic to raise hunger crisis awareness throughout the fashion and global communities. In March, the company will launch two unisex watch styles for its “WATCH HUNGER STOP” campaign. For each watch sold, 100 children will be fed via the World Food Programme. There will also be a text-to-donate initiative to further fundraising efforts.

“We look forward to working with Michael Kors. Together, we will generate more attention as well as much needed resources in support of WFP’s efforts to end world hunger,” said WFP Executive Director Ertharin Cousin. “Our vision of the future is a world where every person has access to the quality and quantity of food required to not only lead a healthy life, but to also reach his or her full human potential.”

The new partnership with WFP is a significant milestone in Kors’ mission to eradicate hunger on both a local and global scale. In October 2012, Mr. Kors made a $5 million donation to God’s Love We Deliver, the New York-based non-profit organization that cooks and delivers individually tailored meals daily to people living with severe illnesses throughout New York City, Newark and Hudson County. This gift enabled the God’s Love We Deliver team to continue its life-affirming work and conduct a major renovation of its facility in SoHo, which will be renamed “The Michael Kors Building.” Following his contribution, Kors was honored with the 2012 Golden Heart Award for Lifetime Achievement at the Golden Heart Awards Dinner.

For more information on Kors’ philanthropic efforts, “Kors Cares,” visit


About Michael Kors
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors, KORS Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready-to-wear, and a full line of fragrance products. Michael Kors stores are operated, either directly or through licensing partners, in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.

Paul Smith instore gallery event

Paul Smith is a legend i must say, he’s a pure inspiration to me. His story is so pure and inspiring, who knew that PAUL SMITH’s dream was to be simply a bicyclist and not a designer. Paul Smith is a very down to earth person, he always wanted to be professional cyclist however, he got into an accident and was hospitalized for 3 months. After his accident, he got married and got so much inspiration from his wife which together they opened their first store in the United Kingdom.

Paul Smith is very down to earth and self-taught. He gets his inspiration and his knowledge by talking to everyone- different kinds of people from the homeless to the presidents and the most high-ly educated people. One of my favorite Paul Smith stories is when he was having dinner with a highly educated people having philosophical conversation using big words he couldnt understand – he sat there wandering “Theres no difference between me and these high-educated people, at the end of the day all go to the loo everyday and our mothers changed our diapers when we will little”. This thought really made me realise how down to earth he is and that he considers everyone equal, status does not matter to him.


His designs and colorful prints are all inspired by his photography! For those who didnt know, Paul Smith is also a photographer. This event showcased 33 of his favorite photographs- the store was turned into a gallery with a musician playing Paul’s favorite types of music.. Canapes and really cute branded mini cheesecakes were served around too. Many press, bloggers and VIPs were at the event. Poloroid photos were taken of the guests with guests messages written on the back to Sir Paul Smith- which was later sent to him! He loves these things!


Some photos of the event below 🙂 Cheers.




Tory Burch Press day




It really inspires me how TORY BURCH gets her design inspiration – the SS13 is so colorful and dynamic in its prints. I find them really interesting and fun to wear!

A brief about the inspiration behind SS13 collection:
“American prep remix. We were thinking about a stylish magpie who picks up special pieces while traveling around the world and always mixes them with classic sportswear”.

Few runway looks feature the one-of-a-kind hand-dyed fabrics made exclusively for Tory Burch by women artisans from the Kindia region of Guinea. This collaboration was made possible through the Tory Burch Foundation and There is No Limit Foundation’s Association of Women Tie-Dyers, which share a common goal of empowering women, their families and communities.

Some of Tory’s favorite looks are as below… You can find some of these peices in the store in Bahrain City Centre 🙂



Tory Burch Opens Its First Boutique in Bahrain

Hello Bahrain!

Finally Tory Burch is here- what many of you have waiting for and right in time for EID. Doors opened this Saturday with hundreds of ladies bombarding the store feeding their retail desires. Some went straight to TB famous ballerinas and some to the Tote bags. Other than the brands design, the products are priced reasonably. You can now wear designer for a reasonable price- what a good combo!

A lil bit about Tory Burch

Tory Burch is a luxury lifestyle brand defined by classic American sportswear with an eclectic sensibility and attainable price point. It embodies the personal style and spirit of its CEO and designer. Recognizing a void in the market for an accessibly-priced lifestyle collection with a designer aesthetic, Tory Burch wanted to create stylish yet wearable clothing and accessories for women of all ages. Launched in February 2004, Tory Burch is carried at 73 freestanding Tory Burch stores across the U.S., Europe, Middle East, Latin America and Asia, and over 1000 select department and specialty stores worldwide (New York, August 2012).

I got the privilege to view the store before the opening, as i am now the marketing in charge- which entitles me to invite you my dear followers to to the official in-store activity launch on the 31st of October, 1st and 2nd of November 2012 from 5-9pm. It will be lovely to meet all of you, it’s going to be a fun event..

See you all there!